Online Profiles – Managing your Identity
Human beings value the internet as a platform the world over. Since its discovery, it has become the platform where most of the activities of human beings are undertaken. There are those who use it for advertisement. However, there is a good number of people who use the platform to build their own brands. Then there are others who use the internet as a platform to build brand names that are actually personal names. For this to happen, your name must be attached to a profile.
Creation of an online identity is an easy task. It is however not an easy task to manage your online profile. This is because from most search engines, when your name is searched, everything about you is revealed. Sometimes you want only some parts of your life revealed on search engines. This is where the problem arises. You want only some parts of your life revealed. How can you achieve this?
You cannot talk about online identity management without including search engine optimization. The good thing about search engines is that you can be able to optimize what appears when a certain name is searched. Using this concept, you can determine information that appears after your name is searched. SEO is used often in business to create a competitive advantage. This is when it comes to selling products online that are also sold by competitors.
One good example of a case of online identity management issues is the case of Michael Bullard Jr. The man had court cases that affected his name. Most aspects of his life were revealed and linked to the case that he was involved with. This included his images. The main issue arises when it comes to using search engines to search the person. Mainly, what appears is information related to his legal challenges. Part of the information are photographs of the person while in custody.
There is definitely an identity issue in Michael Bullard situation. Can Michael dictate what appears when his name is searched? Can he filter what appears? Well, there are solutions to people such as Mike Bullard Jr. You can simply optimize what appears under your name on any of the popular search engines. By optimizing, you are actually prioritizing certain aspects associated with your name to appear first when your name is searched.
Due to the increased traffic on the internet, it is important for people to check what appears when their names are searched. You can then do online identity management so as to give people an image about yourself that you want portrayed. This way, you can build your brand online using your name that has already gained popularity and use the brand for different ventures.
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